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New York City's Premier Five Star Hotel Introduces Blue Marble Music to Its Seasoned Luxury Travelers NEW YORK, Jun 19, 2003 -- The Four Seasons Hotel, New York City's premier luxury hotel, has introduced a unique new type of in-room music from Blue Marble Music. Blue Marble Music (www.bluemarblemusic.com) is a new company that is bucking the 30-year trend in the music industry by offering products specifically suited to the interests of adults over age 25, rather than teenagers. The Four Seasons Hotel New York has placed Blue Marble's CD-books in each of the hotel's 368 guestrooms and suites. The award-winning hotel is repeatedly ranked as the Best Hotel in New York City by Conde Nast Traveller and the Zagat Hotel Survey. "We are passionate about enhancing the experience of our guests at every opportunity, and we had struggled with offering in-room music because of concerns related to presentation," says General Manager Thomas Steinhauer. "The standard CD is packaged in plastic cases, and while this is fine at home, we require a heightened level of aesthetics and design for our guestrooms." The Blue Marble CD-book product perfectly fits the Four Season's needs in this regard, according to Steinhauer, since each of Blue Marble's CD's is placed inside an elegantly designed hard-bound book with an illustrated cover. "Equally as important is the fact that the books' content is authored by leading experts from places like Juilliard and Harvard," says Steinhauer. "In fact, our decision to purchase Blue Marble's CDs and books for all guestrooms required that we also provide our guests with a high-performance music system to fully appreciate the quality of the CDs. So we invested in Bose Wave Radio/CD players for each room, and Blue Marble assisted us with the Bose purchase. It was a significant business decision for us, and the quality and aesthetics of the CDs and books warranted the investment." Other Four Seasons Hotels had previously implemented Blue Marble's Deep Sleep 101 CD-book as part of their evening turndown services, and even designated it as a Best Practice, but Steinhauer had a broader vision. This included offering a diverse collection of music CDs and their accompanying informative books. "Almost immediately, guests began to purchase the CD-books in surprising quantities, and it was clear that the CD-books were providing our guests a unique and valuable new source for entertainment and discovery." Deep Sleep 101 is a natural sleep aid that combines music from the likes of Bobby McFerrin, Mozart and Robbie Robertson, with a concise book about how to help the brain prepare for sleep. Other titles offered with Deep Sleep 101 at Four Seasons Hotel New York are Classical Explorer and Legends of New Orleans. Blue Marble's CD-books are available at www.BlueMarbleMusic.com or 1-800-860-9442 (approximately $20 each). |
